Latigo Associates will also work with you in identifying your target markets and assisting you in developing messages and images to reach that market. As a part of this service, Latigo will assist you in identifying your goals and objectives in print advertising and the results you expect from advertising. Latigo will develop the copy and advertising concept and will work with artists to develop the advertising model. Latigo will work with you in developing an advertising budget and in determining which publications best suit the needs of the advertiser. Placement services will also be available.